#IAmABlueWarrior: Josh App Launches Fundraiser To Help COVID Warriors And Frontline Workers

#IAmABlueWarrior: Josh App Launches Fundraiser To Help COVID Warriors And Frontline Workers


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oi-Filmibeat Desk

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India
is
going
through
one
of
the
toughest
times
in
history
due
to
the
second
wave
of
COVID-19,
which
has
affected
people
from
all
walks
of
life.
Amid
this
crisis,
many
Good
Samaritans
have
come
forward
to
help
people
in
every
possible
way.
From
amplifying
information
related
to
COVID-19
to
donating
funds
for
the
nation’s
battle
against
the
deadly
virus,
everyone
is
trying
their
level
best
to
lend
a
helping
hand.
Joining
in
to
lend
a
helping
hand
to
our
citizens,
Josh
short
video
app
has
also
launched
an
awareness
campaign
called
the
‘Blue
Ribbon
Initiative

#IAmABlueWarrior’
(valid
until
18
June
2021).

Through
‘Blue
Ribbon’,
Josh
aims
to
raise
awareness
of
those
adversely
affected
by
the
pandemic,
including
the
frontline
workers
and
COVID
warriors.
The
Josh
app
will
be
leveraging
its
massive
creator
community
to
drive
this
initiative
within
and
outside
the
short-video
app
to
support
this
campaign.
With
its
new
initiative,
Josh
will
be
contributing
funds
to
the
PM
CARES
(Prime
Minister’s
Citizen
Assistance
and
Relief
in
Emergency
Situations)
Fund.

We
have
seen
how
social
media
influencers
have
played
a
crucial
role
in
helping
tackle
COVID-19
and
its
after-effects
by
spreading
the
right
message.
Keeping
in
mind
the
impact
of
influencers,
Josh
has
got
on
board
some
of
its
most
popular
influencers
to
amplify
the
‘Blue
Ribbon’
initiative
within
and
outside
the
app
using
their
creative
talent
and
discretion
to
create
appropriate
content.

Influencers To Look Out For In 2021 - Budding Creators From Indian Vernacular Internet Space En Route StardomInfluencers
To
Look
Out
For
In
2021

Budding
Creators
From
Indian
Vernacular
Internet
Space
En
Route
Stardom

Popular
music
composer
and
singer
Clinton
Cerejo
has
also
associated
with
the
‘Blue
Ribbon’
initiative
in
a
special
way.
Cerejo,
who
is
known
for
the
popular
Coke
Studio
song
‘Madari’
and
many
other
compositions,
will
be
dropping
a
special
awareness
video
titled
‘Dil
Se
Jodein’
on
Josh
app
to
bring
some
sunshine
during
these
drab
times!

Watch
the
video
here:


Here’s
the
#IAmABlueWarrior
challenge
on
Josh
app

All
the
Josh
app
users
out
there,
you
too,
can
channel
your
creativity
for
this
humanitarian
cause
just
like
your
favourite
influencers.
Curious
to
know
how
to
participate
in
the
#IAmABlueWarrior
challenge
on
Josh?

Josh
app
users
can
be
a
part
of
the
Blue
Ribbon
initiative
by
creating
videos
based
on
the
following
eight
sub-themes:

1.
Need
for
Double
Masking

2.
Vaccine
Awareness

3.
Facts
of
COVID-19

4.Social
Distancing

5.
Importance
of
Sanitization

6.COVID-19
Hygiene

7.
Stay
Home,
Stay
Safe

8.Oxygen
Awareness.


Hashtag
to
be
used
in
the
videos:
#IAmABlueWarrior

The
videos
created
using
this
hashtag
will
help
Josh
app
in
computing
the
amount
to
be
donated.


Special
Display
Picture

As
a
part
of
the
challenge,
the
content
creators
will
also
be
requested
to
change
their
Instagram
handle
DP
as
well
to
the
campaign
logo.

It’s
time
to
join
forces
with
Josh
and
encourage
your
friends
to
do
so
to
help
Indian
citizens
in
need
in
these
difficult
times.
Are
you
ready
to
be
a
Blue
Warrior?





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